Why Reputation Directly Impacts Customer Traffic
%
say online reviews influence purchase decisions
Source: Podium, State of Online Reviews, 2017
%
5-9% more revenue for each additional star
Source: Michael Luca, Harvard Business School, 2011
%
only use a business rated 4 stars or higher
Source: BrightLocal, Local Consumer Review Survey, 2026
%
say positive reviews make them more likely to use a business
Source: BrightLocal, Local Consumer Review Survey, 2026
%
of consumers search for local business online
%
of consumers regular read online reviews about local businesses
%
consumers trust online reviews as much as personal recommendations
%
consumers only pay attention to reviews written in the last month
Source: brightlocal.com, shoutaboutus.com, searchlabdigital.com
What’s Included
Here’s what’s included in your free online reputation analysis. (Deeper Diagnostics are $99.)
Trust Score (0-100)
An overall reputation-health score, with a breakdown by review platform. The scoring formula and exact platform-level fields aren’t specified in the guide.
Review Summary & Sentiment
A summary of the review profile. Full Analysis adds AI sentiment analysis, including themes in what customers praise or criticize.
Local Visibility/Map
A map of rankings across locations in the business’s service area, showing where it appears prominently and where it’s less visible. The sample also shows an average Maps position and visibility score.
Competitor Comparison
Side-by-side local comparisons, including ratings, review counts, review activity, response rates, and relative visibility.
Gap Analysis & Action Items
Identified weaknesses—such as missing review platforms, low response rates, or fewer new reviews—and prioritized recommendations to address them.
Deeper Diagnosis ($99)
Expand on the basic report with findings such as critical reputation gaps, growth opportunities, and recommended actions. These include review-response and review-collection gaps, rating comparisons with competitors, local ranking visibility, and AI-search presence.
contact@cmacomm.com
Phone
973.552.8767
Address
CMA Communications
PO Box 1085
Montague, NJ 07827